As Senior Communication Designer at Dodo Brands, a prominent Russian international company known for its leading brand Dodo Pizza, I played a key role in designing visual identities, promotional materials, and large-scale campaigns for their innovative projects and established businesses. My work spanned across creative brand development, cross-functional collaboration, and art direction to deliver high-quality design assets that enhanced brand consistency and drove engagement.
Team Collaboration and Process Improvement
At Dodo Brands, I worked as part of a robust design team consisting of 25 designers, including 5 art directors, retouchers, 3D specialists, motion designers, and photographers. My contributions included:
• Refining brand guidelines:
Collaborating with the team to enhance the company’s Brand Guidelines, improving workflow efficiency and ensuring consistency across all design outputs.
Collaborating with the team to enhance the company’s Brand Guidelines, improving workflow efficiency and ensuring consistency across all design outputs.
• International projects:
Creating promotional materials for international markets, including African and Chinese regions, while predominantly focusing on Russian-speaking audiences.
Creating promotional materials for international markets, including African and Chinese regions, while predominantly focusing on Russian-speaking audiences.
My ability to deliver universal design templates allowed franchisees to adapt materials for diverse markets seamlessly, maintaining the brand’s identity across all regions.
Key Achievements
• Successfully designed the Doner42 identity, a project that demonstrated my ability to create compelling branding for a new franchise model.
• Art-directed the DodoMania landing page, resulting in a significant increase in user engagement and regional sales.
• Contributed to the refinement of Dodo Brands’ Brand Guidelines, supporting the design team in producing consistent, high-quality outputs.
• Delivered co-branded promotional materials that strengthened Dodo Pizza’s partnerships with other companies.
Challenges
• Balancing strict deadlines with high-quality design execution in a fast-paced environment.
• Adapting materials for co-branding initiatives while maintaining alignment with Dodo Pizza’s established brand identity.
Solution
By leveraging strong collaborative workflows and maintaining a focus on high-quality design standards, I ensured the successful execution of multiple high-impact projects, contributing to the brand’s growth and recognition across key markets.
Skills and Tools
• Skills: Art Direction, Graphic Design, Brand Identity, Marketing Design, Cross-Functional Collaboration
• Tools: Adobe Creative Suite, Tilda, Figma, 3D design tools, and internal company platforms
• Industries: FoodTech, Franchising
PROMOTIONAL MATERIALS
FOR DODO PIZZA
FOR DODO PIZZA
Within Dodo Brands’ in-house design studio, I was responsible for creating promotional materials for Dodo Pizza, which involved:
• Co-branding initiatives:
Collaborating with external companies for joint campaigns, integrating their branding with Dodo Pizza’s identity while maintaining a cohesive visual approach.
Collaborating with external companies for joint campaigns, integrating their branding with Dodo Pizza’s identity while maintaining a cohesive visual approach.
• Digital and offline distribution:
Designing key visuals (KVs) for online platforms and adapting them for offline screens in pizzerias across Russia and the CIS.
Designing key visuals (KVs) for online platforms and adapting them for offline screens in pizzerias across Russia and the CIS.
• Team collaboration:
Coordinating with 3D designers, retouchers, motion designers, and photographers to execute high-quality visuals aligned with the brand’s strict design standards.
Coordinating with 3D designers, retouchers, motion designers, and photographers to execute high-quality visuals aligned with the brand’s strict design standards.
While the success of these campaigns was not measured by direct metrics, the high-quality execution and timely delivery of designs were essential to the brand’s marketing effectiveness.
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DONER 42
IDENTITY DEVELOPMENT
IDENTITY DEVELOPMENT
One of my most notable projects at Dodo Brands was the development of the visual identity for Doner42, a startup focused on crafting unique recipes for doner kebabs and launching a franchise-based chain across Moscow and other Russian cities. Over two months, I designed a comprehensive identity system that included the logo, primary branding elements, and applications for offline and digital materials.
Key deliverables included:
• Logo design:
A conceptual approach featuring the number “42” with a lightning bolt metaphor integrated into the design, which later inspired the final logo adopted by the company.
A conceptual approach featuring the number “42” with a lightning bolt metaphor integrated into the design, which later inspired the final logo adopted by the company.
• Sales point concepts:
Visual branding for the interior of doner outlets, including signage, decor, and packaging.
Visual branding for the interior of doner outlets, including signage, decor, and packaging.
• Uniform design:
Custom apparel for staff, ensuring alignment with the overall brand image.
Custom apparel for staff, ensuring alignment with the overall brand image.
• Promotional materials:
Offline banners and print materials to support the franchise launch.
Offline banners and print materials to support the franchise launch.
The identity was well-received by the CEO during the presentation, and the concepts were further adapted by an external agency, ultimately aligning closely with my original proposals.
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DODOMANIA CAMPAIGN
As the project lead and graphic designer for DodoMania, one of the company’s largest annual promotional campaigns, I spearheaded the design and art direction for the campaign’s landing page. This interactive site attracted over 1 million users at launch, driving a 6% sales increase in July 2020 and achieving significant regional engagement across Russia and the CIS.
My responsibilities included:
• Art direction:
Overseeing the visual concept and structure of the landing page while collaborating with a UI designer to ensure seamless execution.
Overseeing the visual concept and structure of the landing page while collaborating with a UI designer to ensure seamless execution.
• Platform transition:
Initially built on Tilda, the site was later transferred to an in-house platform on Amazon Azure (or a similar infrastructure) by the internal development team.
Initially built on Tilda, the site was later transferred to an in-house platform on Amazon Azure (or a similar infrastructure) by the internal development team.
• Cross-regional adaptability:
Ensuring the site design catered to diverse audiences across multiple regions, with a focus on clear communication and user engagement.
Ensuring the site design catered to diverse audiences across multiple regions, with a focus on clear communication and user engagement.
The campaign became a key highlight for Dodo Brands, combining creative design with impactful user experiences.
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ALL THE PROJECTS IN FIGMA