As a Senior Communication Designer at Yandex.Eats, I specialize in creating co-branding special projects for top Russian and international brands across both food and non-food sectors. My work spans the development of high-impact creative solutions that drive user engagement, brand promotion, and conversion optimization.
Core Responsibilities
• Designing for App Ecosystem:
I craft a wide range of assets, including Hero Banners, Pop-Ups, Stories, and multi-screen landing pages, all tailored for the Yandex.Eats app. These designs often feature interactive mechanics like tests, quizzes, mini-games, and quests aimed at increasing user engagement and driving actions such as promotions, discounts, or brand loyalty incentives.
• Art Direction:
Beyond graphic design, I oversee Art Direction for every project stage, from concept to execution. This includes managing outsourced tasks such as photo shoots, 3D rendering, illustrations, and landing page programming, ensuring seamless integration with our design goals.
• Strategic Collaboration:
My role involves close collaboration with creative teams, strategists, marketers, and design teams, navigating client branding requirements and aligning them with Yandex.Eats’ internal guidelines. I ensure the visual harmony between partner brand identities and our platform, often balancing competing priorities to deliver high-quality outcomes.
• Client-Centric Workflow:
Operating like a creative studio within Yandex.Eats, we work with external partners who bring their branding guidelines and products to the table. I immerse myself in understanding their identities and requirements to create collaborative visuals that align with their expectations while maintaining Yandex.Eats’ brand integrity.
Project Management
• Average project turnaround: 2–3 weeks.
• Over 8 successfully launched projects to date, spanning Russia and CIS countries.
• Full responsibility for the concept, design, and execution, including delivering interactive landing pages and associated app assets.
Creative Freedom & Responsibility
Yandex.Eats empowers designers with creative freedom, coupled with full accountability for project outcomes. From conceptualizing ideas in collaboration with the creative team to final execution, I ensure every project meets client goals and reflects the Yandex.Eats brand values.
Confidentiality Notice
Although I cannot share visuals from these projects due to strict NDA policies, my experience includes working with some of the largest and most innovative brands in Russia, and I’m happy to discuss my contributions in detail.